Arup Architecture

Beijing direct mail posters

Award winning direct-mail campaign to celebrate Arup’s four new buildings in Beijing, China; The National Aquatics Center, Bird’s Nest Stadium, Beijing Airport Terminal 3, and CCTV. Alluding to the ancient Chinese art of paper cutting these laser-cut mini-posters are placed onto a window.

Credits

Designed at Sagmeister, Inc.

Art Direction – Stefan Sagmeister, Joe Shouldice

Design – Jared Stone

Illustration – Jared Stone, Mark Pernice, Nick Dewar

Awards

Print Magazine – 2009 Creativity and Commerce Awards – Featured Design